GMG has signed a strategic distribution agreement with Sneaker LAB to meet the rising demand for sustainable consumer products across the GCC. GMG, a global well-being…

What began as a small South African concept has grown into a globally recognised brand that bridges science, sustainability, and street culture. Founded by Jo Farah, Sneaker Lab…

Discover how Jo Farah’s Sneaker LAB transformed sneaker care into a movement where fashion culture meets conscious living. When Jo Farah launched Sneaker LAB in 2012, the fashion…

On World Cleanup Day on 20 September 2025, Sneaker LAB and Sentinel Ocean Alliance are inviting Cape Town to join a Hout Bay cleanup. Sneaker LAB, the Cape Town-born global…

We are well aware that the sneaker care industry has long relied on chemical-heavy formulas to clean, protect, and restore footwear. Those of us in the sneaker community have…