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Protest: Julius Malema at a picket against Clicks in 2020 protesting an advert describing black women’s hair as ‘dull’ versus ‘normal’ white hair. Black women in the industry say while they are being courted as a market they are often not in control of how they are portrayed. (Phill Magakoe/AFP)
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Black women get raw deal in adverts

They are seen as drivers of consumerism, but sidelined in the industry that uses their images to sell products

  • Sarah Smit
  • Anathi Madubela
9 min read